Finding market sizes on Passport GMID

To find the market size for a particular sector:

1. Hover the mouse over the red ‘Search’ button in the top left-hand corner of the screen and select ‘Menu Search’.

2. Type a keyword into the ‘Find Category’ box and click on ‘Go’.

3. Any industries matching your keyword will be highlighted in red. Tick the box next to the appropriate category. N.B. You can tick more than one box.

4. Click on the ‘Next’ button and then select the relevant geographic location. Click on the ‘Run Search’ button. Euromonitor

5. The market size reports are listed under ‘Statistics’. Tick the box(es) and click on ‘Build My Selections’ button.

This information is also available as a video tutorial.

Andrew Alexander

Andrew Alexander

Andrew is the Deputy Information & Library Services Manager at Cambridge Judge Business School
Andrew Alexander

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