You can access full-text market research reports on the following databases:
ABI Inform Complete
From the initial database screen, click on the ‘Browse’ tab and then on ‘FirstResearch’ or ‘Just-Series Market Research Reports’. The ‘BMI Industry Reports’ are also a useful source of information.
Industry and market reports database covering UK, US, China and Australia. Reports can be downloaded as PDFs.
Once you’ve opened the database, click on ‘Market Research’ and then either ‘A-Z Reports’ (for an alphabetical list by title) or ‘Market Sectors’ (to browse the reports by industry). A tutorial show how to browse for reports. Reports can be downloaded as PDFs.
Remember that you’ll also find useful industry information on Business Source Complete.